Director, Product Marketing

Full-Time / Marketing / Boston, MA


As’s Director of Product Marketing, you’ll have the unique opportunity to grow and scale the Product Marketing function. You should be hands-on and innovative, with high growth B2B SaaS experience. The Director of Product Marketing will present our products in ways that tell our unique story in a simple and differentiated way.  The Director of Product Marketing will help distill and communicate our positioning and value proposition, then work collaboratively across the company to align the entire team around it. In 2020, your impact will be felt through the delivery of outstanding product launches, refined messaging, and the optimization of product packaging and pricing.


  • Work with the Product team and the Sales team to translate the product and capabilities into customer value. Translate this value into messaging that can be used across the organization.
  • Work with customers and customer marketing on case studies and use cases.
  • Be responsible for messaging and execution of feature and product launch.
  • Develop, nurture and manage co-marketing campaigns with relevant partners across the globe.
  • Lead competitive intelligence and strategy.
  • Assist in the development and optimization of customer communications.
  • Conduct quantitative analysis on market potential, customer usage data, feature testing.
  • Create relevant marketing content including sales decks, blog posts, video testimonials and presentations, feature release communications, case studies, etc.
  • Requirements:

  • You have 5+ years in high growth B2B SaaS with deep expertise in product marketing and a track record of helping businesses stand out in crowded markets.
  • Proven experience in developing highly differentiated and simplified story.
  • Team player; ability to work cross-functionally, great communication & presentation skills.
  • You’re passionate about product-led growth and helping software companies of all sizes become more product-led.
  • You love understanding and connecting with people. You’re genuinely excited about immersing yourself in the world of our prospects and customers, and you understand that the quality of your internal relationships will determine your ability to lead and influence.
  • You’re curious. You make decisions based on research and data, and you ask great questions.
  • Leadership is a passion for you. You take pride in the ongoing coaching and development of your teammates and consistently look for ways to make everyone better at what they do.
  • You’re results-oriented and know how evaluate, prioritize, double down on, and cut product marketing activities to improve the results of our effort