Director of Digital Marketing

Full-Time / Marketing / Boston, MA


The Director, Digital Marketing, reporting to the VP, Demand Generation, on our fast-growing Global Digital Marketing team. You will lead our digital media go-to-market efforts across priority campaigns. You will partner with Field Marketing, Integrated Campaigns, Product Marketing, and Brand teams as you develop cross-channel media plans. Your responsibilities include market and audience research, media planning, and optimizing the digital customer journey.

The impact you will have:

  • Build a repeatable, scalable digital marketing engine.
  • Develop cross-channel media recommendations for priority marketing campaigns that meet target outcomes.
  • Conduct digital audience research to inform which media channels and tactics to lean into, to reach target personas in a meaningful way.
  • Partner with Integrated Campaigns and Brand Creative teams to develop creative, content, and web experiences that follow media best practices and will engage customers throughout their journey.
  • Partner with region team members to determine level of campaign support in each market for both global and local run programs.
  • Improve the digital experience and maximize campaign outcomes by analyzing data and establish test plans to improve performance.
  • Partner with Analytics team to establish measurement framework for digital media campaigns that map to the program goals.
  • What we look for:

  • 7+ years experience in marketing.
  • 5+ years experience in digital media planning.
  • B2B marketing experience.
  • Experience working with complex data sets (Tableau & Google Analytics experience) to make data-informed decisions and share thoughtful insights.
  • Experience building media plans from the ground up with evolving requirements.
  • Expert in digital channel strategy and targeting capabilities - Programmatic & Paid Social in particular.
  • Experienced in developing project plans to ensure campaign launch dates are met.
  • Experience applying research to reach audiences: understanding their pain points and media habits - to inform media placements, ad formats, creative, offers, messaging, and web experiences