Field Marketing Specialist

Full-Time / Marketing / Boston, MA


We are searching for a high-energy, results-oriented Field Marketing Specialist with a demonstrated track record of managing and delivering cross-functional marketing programs on time, and on budget across the US. Reporting directly to the Director, Field Marketing, you will directly partner  with our sales, channel, and alliance teams to support acquisition and retention efforts by understanding business goals. You will work closely with the rest of the Marketing team to translate global company processes, models and campaign-level objectives into actionable regional marketing plans.

What you will do:

  • Adapt digital and content marketing programs to the needs of a regional sales team.
  • Create, expand, and accelerate sales opportunities through regional and account-focused marketing execution and managing marketing campaigns that promote our products and/or services, within marketing defined strategy.
  • Support Channel and Alliance Marketing activities with partners from approval of campaign through execution as required.
  • Be an advocate for the sales region you support and help the rest of the marketing department understand their priorities.
  • Be an advocate for the marketing department and help the sales team you support understand the marketing department's priorities.
  • Swag management for sponsored events, owned events, and in support of the sales department.
  • Decision making and discretion regarding event and campaign selection and planning in support of regional sales goals.
  • Regional event and campaign strategy, decision making, and onsite management.
  • Event logistics in support of the team. From helping to book space for meetings to making sure the booth is staffed, and making sure every aspect of our events are well organized.
  • Ensure all events and marketing campaigns are delivered on time and within budget, measure and report on their effectiveness.
  • Project manage all campaigns from beginning to end, ensuring they meet the target objectives.
  • What you bring with you:

  • Past experience delivering, accelerating, and expanding sales pipeline through regional marketing.
  • Exemplary communication skills without a fear of over communication.
  • This role will require effective collaboration and coordination across internal and external stakeholders.
  • Capacity to empathize with the needs and experiences of IT leaders, IT ops practitioners, and developers.
  • Extremely detail-oriented and organized, and able to meet deadlines.
  • A passion and substantial understanding of the developer tools, IT operations tools, and/or IT security markets.
  • Experience with supporting both direct sales and channel sales teams.
  • Experience using SFDC and Marketo.
  • Travel up to 50%.
  • How you will be measured in 2022:

  • Contribution to sales pipeline.
  • 100% Inbound Marketing SQL contribution in alignment to the FY22 SQL goals.
  • Field Marketing plans completed in alignment with planning schedule.
  • Spending of the regional Field Marketing budget within 1% variance.