Director, Field Marketing

Full-Time / Marketing / London, United Kingdom


We are searching for a high-energy, results-oriented Director, Field Marketing with a demonstrated track record of managing and delivering cross-functional marketing strategy and programs on time, and on budget across EMEA. You will directly oversee a team of field marketers and directly interact with our sales team to support pre-sales efforts by understanding their business goals and developing high impact go-to-market strategies and programs to help them meet their goals.  You will work closely with the rest of the Marketing team to translate company processes, models and campaign-level objectives into actionable regional marketing plans.


  • Lead the building and execution of integrated country-specific marketing plans with programs aligned to regional sales priorities and revenue targets, including but not limited to field events, trade shows, partner programs, demand generation campaigns, digital marketing, and executive programs.
  • Work cross-functionally to oversee the timely execution of the field-marketing plan and collaborate with BDRs, SDRs, and Sales to ensure strong follow-through on sourced leads
  • Maintain and ensure consistency across regions by leveraging core GTM planning models and adapting and customizing as needed by region.
  • Track, measure and report on pipeline metrics across field marketing programs on a weekly basis
  • Communicate all marketing plans, activities and report program results consistently to Sales
  • Build and maintain ongoing communications with the regional sales VPs and directors, demand generation peers and account executives.
  • Assist event and marketing program managers in developing regional and campaign-specific target lists through the CRM database.
  • Communicate with Sales in order to gain buy-in, understanding and participation in marketing programs
  • Understand the market trends in the region and work with regional marketing leads to customize programs as needed
  • Attract, lead, and develop direct reports and grow organizational competencies.
  • Attract, develop and promote results-oriented skill sets and leadership that match with specific company and/or marketing function needs.
  • Actively coach and mentor talent by creating opportunities for challenge and skill advancement, with appropriate reward and recognition.
  • Measure direct report performance and provide feedback.
  • Qualifications:

  • Minimum of 7-10 years of high tech, B2B Enterprise Software Marketing and Field Marketing Experience.
  • Experience mentoring and managing an international marketing team with varying levels of experience.
  • Experience working globally in a matrix organization, directly across multiple countries/regions, with proven ability to work within areas of cultural difference.
  • Ability to engage and influence cross-functional colleagues, even without direct reporting relationships.
  • Experience with marketing automation and CRM softwareStrong organizational, project management, and multitasking skills.
  • Ability to work collaboratively to create a results-driven, team-oriented environment.
  • Strong analytical skills to determine ROI of marketing programs.
  • Ability to work on multiple, simultaneous marketing programs that require both strategic thinking as well as high-speed tactical executivesExperience managing external vendors/agencies.
  • Ability to communicate concisely at a senior management level and across business units.
  • Strong analytical skills to determine ROI of marketing programs,
  • Ability to inspire team members to hit aggressive deadlines while delivering quality work.
  • Ability to travel 20-25% as required.