Vice President, Demand Generation

Boston · Full-time · Management

About The Position

As VP of Demand Generation, you are responsible for driving demand through Operational Excellence and growth of one or more Marketing Programs. You will work closely with each program owner to understand how they operate, drive improvements and strive for operational excellence. This role requires a combination of business analysis, business processes, marketing and data engineering skills/knowledge to create technology-oriented disruptive marketing programs that drive growth for You will have the responsibility to drive growth through experimentation and unique ideas based on a deep understanding of data about all aspects of our business and be relentless in your pursuit of growth. Your role will be cross-functional in nature working in tandem with Sales, Marketing, Finance, and Engineering to create disruptive marketing programs. You will be able to immediately see the impact of your work. This is a senior role that requires a strong track record.


  • Ensure quarter over quarter growth of each of our Marketing Programs per the company’s plan
  • Data to measure the performance of each Marketing program, identify bottlenecks and opportunities to focus on; define the KPIs and goals for success
  • Bring traditional and creative ideas on how to quickly unblock those bottlenecks and exploit opportunities
  • Analyze data and users’ feedback
  • Coordinate retrospectives to drive execution and continuous improvements
  • Exchange ideas/data/feedback with other departments Marketing, Sales, Customer Facing Data Science in order to test ideas and present results
  • Drive traffic to the website, landing pages, and social media with the intent of optimizing & increasing conversion rates
  • Define KPIs for each Marketing Program
  • Prioritize growth channels
  • Optimizing channels in order to always improve the performance of one’s business
  • Scale and automate the growth of Marketing Programs through processes and operational excellence.

Experience / Requirements

  • 10+ years of marketing / analytics / revenue leadership capacity
  • 7+ years of business analytics / business operations / business process management experience
  • Selling to developers - A strong advantage
  • Experience with freemium models 
  • Strong accountability for results 
  • Strong track record of building disruptive marketing programs that have a measurable impact
  • Drive operational excellence across all programs
  • Analytical data-driven mindset
  • Strong technical understanding. Software engineering background is a plus
  • Extremely detailed and process-oriented
  • An open mindset and a willingness to learn
  • Has a startup mindset
  • Use of A/B test as well as advanced analytics techniques
  • strives under pressure

Additional Info:

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